Our Responsibilities:

1. Create a District Brand, including Logo, usage policies, Prioritize projects and set short- and long-term marketing goals.
2. Determine which marketing methods are most effective in communicating the District's mission and goals.
3. Be informed of, evaluate, and communicate societal influences that affect the delivery of the Scouting program.
4. Ensure that the BSA's markets—families, youth, and chartered organizations—have the accurate knowledge and materials needed to promote Scouting.
5. Promote positive public relations from the district level to the unit level.
6. Assist and support the planning, promoting, and launching of new programs and projects.
7. Ensure the creation of consistent messages, communicating the fun and values of Scouting. When possible, coordinate with nearby districts.
8. Ensure the orderly and effective planning and development of all District publications in order to make these publications more responsive to their readers.
9. Motivate district- and unit-level volunteers to continue conducting positive public relations at the district and unit levels.
10. Create and maintain a favorable climate of public opinion to help the district achieve its mission of youth development.